A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.
How I Got Here (And Why Info Product Build Exists)
The decision to build finite, judgment-led assets didn’t come from theory. It came from experience. Before Info Product Build existed as...
Read More
Why I’m Building a Finite, Judgment-Led Asset
I am currently creating a new product and effectively thinking out loud I wanted to document a deliberate choice I’ve made...
Read More
Finishing Weekend Golfers
Finishing Weekend Golfers In a previous post, I wrote about why Weekend Golfers needed to be treated as a coaching library,...
Read More
Why Weekend Golfers Is a Coaching Library — Not a Programme
Today’s work on Weekend Golfers didn’t start with a new idea. It started with a decision to stop adding and start...
Read More
Staying Calm When the Scary Security Email Lands
Staying Calm When the Scary Security Email Lands Every so often, an email drops into your inbox with a subject line...
Read More
Why I Chose to Separate My Work Across Multiple Websites
It would have been simpler to keep everything on one website. From a technical point of view, that’s usually what people...
Read More
The Difference Between Tools and Judgement
Tools are concrete. Judgement isn’t. That’s why tools are easier to talk about. You can list them, compare them, price them,...
Read More
Why I Stopped Maintaining a Tools Page
I used to maintain a tools page. At the time, it felt practical. A central place to list what I used,...
Read More
Tools I Still Use (and Why Most Don’t Matter)
I still use tools. That’s worth saying upfront, because a lot of writing about tools eventually turns into theatre, either endless...
Read More