Steve King
If You’re Selling Online But It’s Not Stabilising
You’re sourcing.
You’re listing.
You’re putting in the hours.
But income doesn’t feel predictable.
Inventory sits longer than it should.
Fees and ads quietly eat into margin.
You’re busy, but not confident the structure is right.
I’ve been selling and building online since 2005.
What I focus on now is building resale and small online businesses that are structured properly, so they protect margin, control risk, and don’t depend on constant noise.
What you’ll find here
Operating models for selling online, structured case documentation,
and practical tools focused on margin protection and clearer decision-making.
How I work
- I prioritise margin over momentum
- I diagnose before I optimise
- I treat buying decisions as capital allocation
- I prefer finite systems to constant reinvention
Some projects are active. Some are complete. All are intentionally structured.
You can start with Systems to understand the framework behind everything here. listed clearly, with its current status.
In case you’re wondering, this is me meeting the Honey Monster at the British Par 3 Championship. I’m the one in red.
What this site is about
This site documents how small online selling businesses actually work. It focuses on structure, trade-offs, and outcomes once decisions have been tested, not on live updates or constant activity. Everything here exists to reduce noise and improve judgement.
Steve King
Start with the operating models
If you’re trying to stabilise income rather than chase tactics, begin here.
Latest Notes
Here’s a couple of my latest notes
