Notes on finished work

A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.

The Work That Wouldn’t End

The Work That Wouldn’t End I wasn’t burnt out in the way people usually mean it. The work was competent. Clients...

Goodbye WG, hello The Reference Library

Last week I wrote, almost proudly, about running three separate eBay shops. A few days later, one of them was gone....

When an eBay Listing Became an Asset

When an eBay Listing Became an Asset For a long time, I thought I understood what people meant when they talked...

What actually changed when I productised web design again

After updating an old asset and reshaping it into a bounded offering, I realised the visible changes were the least important...

Updating an old asset instead of starting something new

Updating an old asset instead of starting something new I spent time recently revisiting an old asset, Westbury Web Design, and...

Building A Calm Income System

Why I’m writing this I’ve spent most of my working life making decisions alone. Just a long sequence of choices, reversals,...

Finished Work And Distribution

Finished work is often blamed for the wrong failure When something does not sell, the default assumption is that the work...

Why I Removed Dates From My Posts

For a long time, dates on posts felt harmless. They were just there, part of the default publishing machinery. A timestamp,...

Why I Don’t Optimise for the Marketplace

Marketplaces are not neutral. That was the first thing I learned, and it took longer than I expected. Early in my...