A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.
What happened when I tried flipping golf clubs, and why I stopped
What happened when I tried flipping golf clubs, and why I stopped This post closes a specific case study. Earlier, I...
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Testing Golf Clubs As A Resale Category
Why I tested golf clubs even though they didn’t fit my existing system When I bought the golf clubs, I already...
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What to do when items don’t sell (and why optimisation isn’t the answer)
What to do when items don’t sell (and why optimisation isn’t the answer) When items don’t sell, the instinct is to...
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Why ads are a diagnostic tool, not a growth lever
Why ads are a diagnostic tool, not a growth lever Ads are usually discussed in terms of scale. That framing makes...
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Bundling as reframing, not optimisation
Bundling as reframing, not optimisation Bundling is usually introduced as a tactic. That framing misses the point. The reason bundling works...
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When stopping is the correct move (and how I decide)
When stopping is the correct move (and how I decide) Stopping is the decision most people try to avoid. Not because...
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Why ‘waiting longer’ is usually a decision you didn’t mean to make
When something doesn’t sell, the easiest thing to do is nothing. Not consciously. Not deliberately. It just happens. For a long...
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How to tell if you have a demand problem or a listing problem
When something doesn’t sell, the instinct is to look at the listing. I did this for years. Every slow item became...
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Why I Removed Dates From My Posts
For a long time, dates on posts felt harmless. They were just there, part of the default publishing machinery. A timestamp,...
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