Crafting an effective blog title is essential if you want to draw attention to your posts and increase readership.
While working on the blog post content itself is obviously important, an eye-catching title that accurately sums up the blog post plays a major role in driving organic search traffic and building readership.
Writing an eye-catching and interesting title is one of the most difficult parts of creating a blog post.
But if done properly, it can be one of the most powerful tools in your arsenal.
Have you ever been staring at a blank screen, trying to come up with the perfect title for your blog post?
Don’t worry, I’ve got this covered for you
Here are some tips for crafting the perfect blog title every time.
Focus on Your Audience
When writing a blog title it is important to focus on who you are writing for.
Think about what they will be looking for when they come across your post and incorporate that into your title.
Understanding user search intent is half the battle
When somebody types a query into Google, they are looking for an answer to their specific question. We need to answer it.
The next step is to make sure that the headline is relevant to the content in the post and will give readers an idea of what to expect when they click on it.
This is key in making sure they have an idea of what they’re getting themselves into when they click on your post.
If you’re not relevant to what they’re looking for, they’re not going to stick around.
No-one likes Click bait
So start off by coming up with an intriguing title that reflects the search intent, the content of the post and is attractive to your readers.
Easy!
Understand that their main goal is to come away from your article with the answers they seek, so give them those answers in a fast, clear and organised way.
Keeping track of their needs is a great way to keep them engaged and entertained with your content!
Keep It Short & Sweet
The next part of this balancing act is to be on point but also be concise
Page Titles Should Be No Longer Than 60 Characters
A recommended best practice is that web page titles should be no longer than sixty characters.
This includes spaces, punctuation and special characters.
Keeping to this maximum length ensures that a blog’s titles are visible on all search engine results pages as well as social media profiles for optimal click-through rates.
Titles with more than sixty characters run the risk of being cut off and negatively impact reader click-through.
Too many words can cause confusion or distraction from the main point of your post, while too few might leave readers wondering what it’s about before clicking through.
Aim for something that’s concise but still conveys enough meaning about what readers can expect from reading your blog post!
It’s A Balancing Act for Sure
Crafting an effective blog title is key to driving readership to your posts.
Writing high-impact yet concise titles allows readers to quickly understand the content of the blog post before investing time into clicking through and reading it in full.
By focusing on who you are writing for, understanding user-intent and keeping titles short & sweet, you can create titles that draw attention and pique interest with ease!
Picking words that are tightly related to the content topic while being creative at the same time ensures your content will be appealing to readers.
Additionally, once these potential readers land on a blog post with a compelling title, they may be more likely to comment or share the post, providing further value and reach.
Ultimately, creating an effective blog title can significantly impact how successful your message becomes.
With these tips in mind, you should have no trouble crafting effective titles every time you sit down to write a new blog post!
It’s an important part of creating content that ranks well in Google Search, but there are other pieces of the jigsaw that needed to be considered hand in hand, which are:
- How to Write On Page SEO Friendly Content
- How To Write A Great Blog Post That Ranks Well
- Understanding Search Intent When Writing Blog Posts
They all play an equal part in being able to produce great content that ranks well.
Treat them as equals and become a Master of each
