Notes on finished work

A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.

Why I Removed Dates From My Posts

For a long time, dates on posts felt harmless. They were just there, part of the default publishing machinery. A timestamp,...

Why I Don’t Optimise for the Marketplace

Marketplaces are not neutral. That was the first thing I learned, and it took longer than I expected. Early in my...

The Difference Between Availability and a Launch

For a long time, I treated release and availability as the same thing. When something was ready, I told myself it...

Why I Don’t Add FAQs Anymore

There was a time when I included FAQs on almost every project. It felt like a responsible thing to do. A...

Affiliates Are Not Neutral

Early in my work with Info Products, I treated affiliates as a neutral distribution layer. Recruiting Affiliates, that actually promoted for...

Finished Is a Design Choice, Not a Phase

For most of my career, I treated “finished” as something that happened at the end of a process – a period,...

Why I Stopped Turning Everything Into a How-To

For a long time, I assumed that being useful meant being instructional. If I understood something, the next step in my...

Building Info Product Build: A Record of Decisions, Not a Method

This narrative grows out of the questions described in Why Info Product Build Exists. This is a record of how Info...

Menus, UX, and the Quiet Pressure of “Next”

Interfaces tell people what to do, even when they pretend not to. None of that is neutral. I’ve become increasingly attentive...