My name is Steve King.
I began selling on eBay in 2005 and have been working online full-time since 2009, building, operating, monetising, restructuring and sometimes deliberately closing small digital and resale businesses.
Over time I learned something simple:
Finishing properly matters more than starting loudly.
This site exists as a working record of how I run things.
It is not a news feed.
It is not a performance vehicle.
It is not a constant-update machine.
It documents decisions made while money is on the line.
Every section of this site connects back to income and structure.
Before Working Online
Before working online, I worked in field sales, selling business-to-consumer products directly in customers’ homes.
That experience shaped how I think about pricing, margin and conversion.
When you sell face-to-face, there is no algorithm to blame and no traffic to hide behind. You either close or you don’t.
That grounding still informs how I approach marketplaces, digital products and websites today.
Early eBay Experience (2005–2008)
I began selling on eBay in 2005, focusing on collectables including prints, posters and postcards.
This period built a practical understanding of:
- What actually sells
- How pricing behaves in the real world
- How stock ties up cash
- How listing structure affects visibility
- How buyers make decisions
That foundation still shapes how I run resale businesses today.
Transition to Online Work (2009–2012)
In 2009 I began working online full-time.
During this period I:
- Built and operated content websites
- Created digital products
- Learned web publishing and hosting
- Developed practical SEO and delivery systems
In 2012 I co-created Weekend Golfers, an online golf academy built with a PGA Professional. I handled the technical delivery and operations.
Digital Products & Membership Platforms (2013–2018)
In 2013 I created Easy Auction Income, a digital education business focused on selling printed and digital media on eBay.
Over several years I:
- Built and managed a membership platform
- Created video-based courses
- Managed affiliate programs
- Operated email lists and payment systems
Across those projects I generated over 1,700 digital product sales, with a 2% average conversion rate and an average order value just over $20.
In 2018 I sold the business and remained involved during transition.
I have built digital products that scaled and others that stalled. Both were useful lessons.
Experiments, Exits & Platform Risk (2019–2023)
Between 2019 and 2023 I operated and exited several projects, including:
- A local amateur golf tour business
- Content websites monetised through advertising
- Other small digital ventures
Some projects were closed when their numbers no longer justified the effort. Others drifted before they were shut down.
This period sharpened my understanding of:
- The risk of relying too heavily on one platform
- When something stops making financial sense
- How complexity increases workload
- When to end a project cleanly
Current Focus (2024–Present)
My work now centres on operating resale businesses directly while continuing to build finite digital products.
I currently:
- Run multiple resale stores across different niches
- Sell vintage clothing, golf clothing and collectables
- Source from car boot sales, charity shops and wholesale suppliers
- Build and maintain WordPress-based digital assets
- Restructure when profit or time no longer justify the setup
Rather than building platforms for others, I focus on running assets and documenting how they actually perform.
How This Site Is Organised
UK Reselling
Documents how I build and protect resale income across UK platforms.
Digital Products
Documents how I build and sell finite digital assets with defined limits.
Website
Documents how this site is set up and maintained as income infrastructure.
Dispatch & Tools
Covers the practical setup behind physical resale.
Case Studies
Records real experiments, shifts and outcomes.
When to Stop
Explains how and why projects are adjusted or ended.
Each section exists to protect income and reduce unnecessary complexity.
What I No Longer Do
I stepped away from:
- Client web design
- Traffic-driven publishing built purely for advertising
- Large membership businesses requiring constant promotion
- Projects dependent on fragile platform economics
Those experiences remain useful.
They no longer fit how I choose to work.
Closing
This site is not designed to impress.
It exists to record decisions clearly so they can be improved over time.
Small decisions compound.
If you need to reach me, you can do so via the Contact page.