When to Stop or Change Direction

Separating My Work Across Multiple Websites

Why I Chose to Separate My Work Across Multiple Websites

It would have been simpler to keep everything on one website. From a technical point of view, that’s usually what people...

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The Difference Between Tools and Judgement

The Difference Between Tools and Judgement

Tools are concrete. Judgement isn’t. That’s why tools are easier to talk about. You can list them, compare them, price them,...

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This picture is used as the featured image for Steve's post What If It Works Quietly

What If It Works Quietly?

There’s a version of the future that doesn’t get much attention. It doesn’t involve a launch spike.It doesn’t involve screenshots.It doesn’t...

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This picture is used as the featured image for Steve's post called What If Six Months Pass And Nothing Happens

What If Six Months Pass and Nothing Happens?

After I wrote Writing an Affiliate Page Without Turning It Into Marketing, a thought came up that I didn’t put in...

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A Long Day A finished Product And a Lesson About Calm

A Long Day, a Finished Product, and a Hard Lesson About Calm

Today was one of those days where the work wasn’t just technical — it was psychological. I spent close to fifteen...

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Turning Experience Into a Durable Asset

Turning Experience Into a Durable Asset

If you’ve ever found yourself with valuable work that feels unfinished or misaligned with how you want to operate, this post...

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This picture is used as a featured mage for Steve's blog post called 'Locking the way I work'

Locking the Way I Work

This post documents a set of decisions I made about how Steve Flips operates, not just in terms of content, but...

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Why Structure Matters More than Scale

Why Structure Matters More Than Scale

Reselling advice usually focuses on growth. List more items. Source more inventory. Expand into more categories. The assumption is that scale...

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Why Structure Matters More than Scale

Why I Document Decisions Instead of Giving Advice

Steve Flips exists for a very specific reason. I’m not trying to teach people how to run a resale business, and...

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