A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.
When to Add a Tool and When to Refuse One
Most websites do not become complicated by accident. They become complicated one tool at a time. A new plugin promises better...
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The Work That Wouldn’t End
The Work That Wouldn’t End I wasn’t burnt out in the way people usually mean it. The work was competent. Clients...
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Updating an old asset instead of starting something new
Updating an old asset instead of starting something new I spent time recently revisiting an old asset, Westbury Web Design, and...
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On Building A Calm Income System
Why I’m writing this I’ve spent most of my working life making decisions alone. Just a long sequence of choices, reversals,...
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Finished Is a Design Choice, Not a Phase
For most of my career, I treated “finished” as something that happened at the end of a process – a period,...
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Why I Stopped Turning Everything Into a How-To
For a long time, I assumed that being useful meant being instructional. If I understood something, the next step in my...
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Why I’m Building a Finite, Judgment-Led Asset
I am currently creating a new product and effectively thinking out loud I wanted to document a deliberate choice I’ve made...
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Finishing Weekend Golfers
In a previous post, I wrote about why Weekend Golfers needed to be treated as a coaching library, not a programme....
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Why I Chose to Separate My Work Across Multiple Websites
It would have been simpler to keep everything on one website. From a technical point of view, that’s usually what people...
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