How I Make Decisions When Running Online Businesses
Running an online business involves a constant stream of decisions. Some are tactical: which item to list next, which product to...
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When to Add a Tool and When to Refuse One
Most websites do not become complicated by accident. They become complicated one tool at a time. A new plugin promises better...
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The Work That Wouldn’t End
The Work That Wouldn’t End I wasn’t burnt out in the way people usually mean it. The work was competent. Clients...
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Updating an old asset instead of starting something new
Updating an old asset instead of starting something new I spent time recently revisiting an old asset, Westbury Web Design, and...
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On Building A Calm Income System
Why I’m writing this I’ve spent most of my working life making decisions alone. Just a long sequence of choices, reversals,...
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Finished Is a Design Choice, Not a Phase
For most of my career, I treated “finished” as something that happened at the end of a process – a period,...
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Why I Stopped Turning Everything Into a How-To
For a long time, I assumed that being useful meant being instructional. If I understood something, the next step in my...
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Why I’m Building a Finite, Judgment-Led Asset
I am currently creating a new product and effectively thinking out loud I wanted to document a deliberate choice I’ve made...
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Finishing Weekend Golfers
In a previous post, I wrote about why Weekend Golfers needed to be treated as a coaching library, not a programme....
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