A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.
Why Weekend Golfers Is a Coaching Library — Not a Programme
Today’s work on Weekend Golfers didn’t start with a new idea. It started with a decision to stop adding and start...
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Staying Calm When the Scary Security Email Lands
Staying Calm When the Scary Security Email Lands Every so often, an email drops into your inbox with a subject line...
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Why I Chose to Separate My Work Across Multiple Websites
It would have been simpler to keep everything on one website. From a technical point of view, that’s usually what people...
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The Difference Between Tools and Judgement
Tools are concrete. Judgement isn’t. That’s why tools are easier to talk about. You can list them, compare them, price them,...
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Why I Stopped Maintaining a Tools Page
I used to maintain a tools page. At the time, it felt practical. A central place to list what I used,...
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Tools I Still Use (and Why Most Don’t Matter)
I still use tools. That’s worth saying upfront, because a lot of writing about tools eventually turns into theatre, either endless...
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What If It Works Quietly?
There’s a version of the future that doesn’t get much attention. It doesn’t involve a launch spike.It doesn’t involve screenshots.It doesn’t...
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What If Six Months Pass and Nothing Happens?
After I wrote Writing an Affiliate Page Without Turning It Into Marketing, a thought came up that I didn’t put in...
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Writing an Affiliate Page Without Turning It Into Marketing
One of the last things I needed to write for Profit From Prints was an affiliate resources page. That surprised me....
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