A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.
Why I Don’t Optimise for the Marketplace
Marketplaces are not neutral. That was the first thing I learned, and it took longer than I expected. Early in my...
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Affiliates Are Not Neutral
Early in my work with Info Products, I treated affiliates as a neutral distribution layer. Recruiting Affiliates, that actually promoted for...
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Finished Is a Design Choice, Not a Phase
For most of my career, I treated “finished” as something that happened at the end of a process – a period,...
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Why I Stopped Turning Everything Into a How-To
For a long time, I assumed that being useful meant being instructional. If I understood something, the next step in my...
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Building Info Product Build: A Record of Decisions, Not a Method
This narrative grows out of the questions described in Why Info Product Build Exists. This is a record of how Info...
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Menus, UX, and the Quiet Pressure of “Next”
Interfaces tell people what to do, even when they pretend not to. None of that is neutral. I’ve become increasingly attentive...
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How I Got Here (And Why Info Product Build Exists)
The decision to build finite, judgment-led assets didn’t come from theory. It came from experience. Before Info Product Build existed as...
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Why I’m Building a Finite, Judgment-Led Asset
I am currently creating a new product and effectively thinking out loud I wanted to document a deliberate choice I’ve made...
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Finishing Weekend Golfers
Finishing Weekend Golfers In a previous post, I wrote about why Weekend Golfers needed to be treated as a coaching library,...
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