A collection of short notes capturing context, decisions, and observations recorded after work was finished. These posts provide reference and insight into finished projects and how they were shaped, rather than real-time updates.
Goodbye WG, hello The Reference Library
Last week I wrote, almost proudly, about running three separate eBay shops. A few days later, one of them was gone....
Read MoreWhen an eBay Listing Became an Asset
When an eBay Listing Became an Asset For a long time, I thought I understood what people meant when they talked...
Read MoreWhat actually changed when I productised web design again
After updating an old asset and reshaping it into a bounded offering, I realised the visible changes were the least important...
Read MoreUpdating an old asset instead of starting something new
Updating an old asset instead of starting something new I spent time recently revisiting an old asset, Westbury Web Design, and...
Read MoreBuilding A Calm Income System
Why I’m writing this I’ve spent most of my working life making decisions alone. Just a long sequence of choices, reversals,...
Read MoreFinished Work And Distribution
Finished work is often blamed for the wrong failure When something does not sell, the default assumption is that the work...
Read MoreWhy I Removed Dates From My Posts
For a long time, dates on posts felt harmless. They were just there, part of the default publishing machinery. A timestamp,...
Read MoreWhy I Don’t Add FAQs Anymore
There was a time when I included FAQs on almost every project. It felt like a responsible thing to do. A...
Read MoreThe Difference Between Availability and a Launch
For a long time, I treated release and availability as the same thing. When something was ready, I told myself it...
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