My name is Steve King.
I have been working online since 2009, building, operating, monetising, restructuring, and sometimes deliberately closing small digital and resale businesses.
Over time I learned something simple:
Finishing things properly matters more than starting them loudly.
This site exists as a structured record of that work.
It is not a news feed.
It is not a performance vehicle.
It is not a constant-update machine.
It is a place where operating models, documented experiments, and structured digital assets are presented clearly and without hype.
What This Site Is
- A structured archive of operating models for catalogue-based businesses
- A place where applied case documentation is preserved
- A record of decisions made under real commercial constraints
- A home for finite digital assets built from lived experience
What This Site Is Not
- A personal diary
- A daily hustle feed
- A content treadmill built for traffic alone
- A performance brand
My Background
Early eBay Experience (2005–2008)
I began selling on eBay in 2005, focusing on collectables including prints, posters, and postcards.
This period established a working understanding of:
- Marketplace dynamics
- Pricing and demand
- Inventory handling
- Listing structure
- Buyer behaviour
That foundation continues to inform how I operate resale businesses today.
Transition to Online Work (2009–2012)
In 2009 I began working online full-time.
During this period I:
- Built and operated early content websites
- Created my first digital products
- Learned web publishing, hosting, and delivery systems
- Developed practical skills in design, SEO, and online sales infrastructure
In 2012 I co-created Weekend Golfers, an online golf academy built with a PGA Professional. I was responsible for technical delivery, infrastructure, and ongoing operations.
Digital Products & Membership Platforms (2013–2018)
In 2013 I created and operated Easy Auction Income, a digital education business focused on selling printed and digital media on eBay.
Over several years I:
- Built and managed a membership platform
- Created more than a dozen video-based courses
- Managed affiliate programs
- Operated large email lists and newsletters
- Handled payment processing and delivery systems
In 2018 I sold Easy Auction Income and remained involved during transition.
Experiments, Exits & Platform Risk (2019–2023)
Between 2019 and 2023 I operated and exited several projects, including:
- Fore King Golf (2019–2022), a local amateur golf tour business
- Content websites monetised through display advertising
Some projects were closed deliberately when their economics or risk profile no longer justified continued effort.
This period sharpened my understanding of platform dependency, sustainability, optionality, and exit planning.
Return to Operating Assets (2024–Present)
In 2024 I returned focus to operating tangible resale businesses.
I currently:
- Run multiple resale stores across different niches
- Sell vintage clothing, golf clothing, and collectables
- Source from car boot sales, charity shops, wholesale suppliers, and marketplaces
- Make structural adjustments based on margin, time, and complexity
Rather than building platforms for others, I now focus on operating assets directly and documenting the decision logic behind them.
What I No Longer Do
Over time I stepped away from:
- Client web design work
- Traffic-driven publishing built purely for ads
- Large membership businesses requiring constant promotion
- Projects dependent on fragile platform economics
Those experiences remain useful, but they no longer align with how I choose to work.
Current Focus
My work now centres on:
- Operating resale and catalogue businesses
- Making disciplined structural decisions
- Managing capital exposure
- Designing finite digital assets
- Maintaining optionality for future exits
The Systems section of this site documents the operating models behind that work.
Application shows how those models behave in practice.
Infrastructure covers the tools that support them.
Build contains structured digital assets derived from those systems.
If you need to reach me, you can do so via the Contact page.