This page is a full record of one year of trading.
The period runs from 6 April 2025 to 5 April 2026, and all figures shown here come from actual activity across UK marketplaces, mainly eBay and Vinted.
This is not a summary or a selection of strong months. It is the full timeline, including uneven periods, slower phases, and months where the business ran at a loss.
The aim is to show what a year of reselling actually looks like when it is run continuously, rather than how it looks in isolated results.
How to read this
Each month is shown in the same format.
You will see the numbers first, followed by how sales moved across the month, where the money came from and went, how listings compared to sales, and a short note on what was happening at the time.
Some months are stronger, some are slower, and some reflect periods where money is going out ahead of any return.
The value here is not in any single month, but in how the pattern develops across the full year.
Before you start
This is a fixed record of what happened during this period.
It is not a guide, and it is not designed to be followed. It reflects how the business was being run at the time, and does not include changes made after the end of the year.
Read it as a reference, not a system.
Month 1
6 April 2025 – 5 May 2025
This is the starting point of the period.
At this stage, the focus is on getting stock in and getting it listed, rather than generating immediate return. Activity is high, but most of it is going into building inventory rather than producing sales.
This is where the gap between spending and selling is at its widest, and where the delay between listing and conversion starts to show.
The Numbers
Revenue: £815.02
Costs: £2,884.94
Net: £-2,069.92
Sales through the month
Sales are there across the month, but they are patchy.
There are a few days where things move, then it drops off again. Nothing really builds into a steady run, and it never feels like things are flowing.
It looks active, but it doesn’t feel consistent.
Where the money came from and went
Most of the sales are coming from eBay at this point, with Vinted ticking along in the background.
The bigger story here is the spend. A lot of money is going into stock, and very little of that is coming back out yet. Fees and postage are there, but they are small compared to what is being put into inventory.
This is a buying-heavy month.
Listings vs Sales
224 items listed, 83 sold.
There is a clear gap between putting items up and getting them to sell. You can see the effort going in, but it is not converting straight away.
This is where that delay starts to show up.
Average time to list is 13 days, which is fairly normal, but the average time to sell sits at around 4 months. Most of what is listed here is not selling any time soon.
This is where the lag starts to show up.
What was happening
This is the start of the cycle for the year, where most of the focus is on getting stock in and getting it listed.
Money is going out quickly, and not coming back in at the same pace, so the month ends negative. There is no sign of that changing within this period.
It does not feel like a bad month in terms of activity, but it does feel like everything is being pushed forward, with the expectation that the return comes later.
Month 2
6 May 2025 – 5 June 2025
This is where sales start to catch up with the earlier work.
The focus is still on listing and building, but money is now coming back in at a more meaningful rate. The gap between spending and selling narrows, and the month moves into positive territory.
The Numbers
Revenue: £1,291.08
Costs: £709.42
Net: £581.66
Sales through the month
Sales are more consistent across the month, with fewer dead periods and a clearer sense of movement from day to day.
There are still peaks and dips, but it no longer drops off completely. It starts to feel like things are moving rather than stalling.
Where the money came from and went
eBay is still the main driver, but Vinted is contributing more than it did in the previous month and is no longer just background activity.
Inventory spend drops significantly compared to the previous period, and more of the money going out is tied to fees, shipping, and fulfilled orders rather than new stock.
This is a selling month rather than a buying month.
Listings vs Sales
239 items listed, 107 sold.
Listing activity continues, but the relationship between listings and sales begins to look more balanced.
Sales are no longer lagging as far behind, and some of the stock listed in earlier periods is now converting.
Items are still taking time to sell, but this is the first point where that delay starts to work in your favour.
What was happening
This is the first month where the earlier work starts to show up in the numbers.
Stock that was bought and listed in the previous period is now beginning to sell, and the business starts to generate a return.
It feels more stable than the previous month, not because the work has changed, but because the timing of that work is starting to line up with results.
Month 3
6 June 2025 – 5 July 2025
This is where volume increases, but the structure becomes less clean.
Sales are higher overall, but they are coming from a wider mix of sources rather than one clear channel. The business feels busier, but also less straightforward.
The Numbers
Revenue: £2,025.81
Costs: £1,471.83
Net: £553.98
Sales through the month
Sales are stronger across the month, with more frequent movement and fewer completely quiet periods.
There is more consistency than before, but it still moves in bursts rather than holding a steady pace. It feels active throughout, but not smooth.
Where the money came from and went
Vinted now makes up a larger share of total sales, with eBay contributing less than in previous months.
There is also a noticeable contribution from selling golf clubs during this period, which lifts total revenue but does not form part of the regular flow. This was a short test rather than something that continued beyond this month.
Inventory spend increases again, showing a return to buying alongside selling. Fees and shipping rise with volume, but remain secondary to stock spend.
This is a mixed month, with both selling and buying happening at the same time.
Listings vs Sales
306 items listed, 163 sold.
Activity remains high, and sales continue to come through, but the relationship between the two is not perfectly aligned.
Some of the earlier stock continues to convert, while new listings are added at the same time. The lag is still present, but it is less visible because volume has increased.
Items are still taking time to sell, and the cycle is now running across multiple months rather than within a single period.
What was happening
This is a busier month, where multiple streams are active at once.
Sales are coming through from different sources, including some one-off transactions, while new stock is still being brought in and listed.
It feels more established than the previous months, but also less predictable, as results are no longer coming from a single clear pattern.
Month 4
6 July 2025 – 5 August 2025
This is where the earlier work converts cleanly.
Sales remain high, but the amount being spent on new stock drops significantly. More of what is selling now is coming from items that were listed in previous months.
This is the first point where the business feels like it is generating a return without needing to push as much money back into it.
The Numbers
Revenue: £1,826.06
Costs: £490.68
Net: £1,335.38
Sales through the month
Sales continue to move consistently across the month, with fewer gaps and a more even spread of activity.
It does not spike as sharply as the previous month, but it holds together better. It feels more controlled and less dependent on single bursts.
Where the money came from and went
Vinted and eBay are now contributing at a more balanced level, with both platforms producing regular sales.
There is still some contribution from selling golf clubs, but the main difference here is the drop in inventory spend. Much less money is going into stock compared to previous months.
This is where the business shifts from buying-heavy to conversion-heavy.
Listings vs Sales
128 items listed, 142 sold.
Listing activity continues, but it is no longer the main driver of results in the same way.
Sales are now coming through from earlier work, and the gap between listing and selling is less visible because more items are already in the system.
Items are still taking time to sell, but enough stock is now circulating that sales feel more regular.
What was happening
This is the first month where the business feels like it is working without needing constant input.
Stock built up over the previous months is now converting, and because less money is being spent on new inventory, more of that revenue is retained.
It feels more stable, not because sales are dramatically higher, but because the balance between buying and selling has shifted.
Month 5
6 August 2025 – 5 September 2025
This is where the earlier balance starts to tighten again.
Sales remain solid, but spending increases sharply, which pulls the month back down. The balance between buying and selling shifts again, and the earlier clean conversion seen in the previous month does not carry through in the same way.
The Numbers
Revenue: £1,951.29
Costs: £1,422.29
Net: £529.00
Sales through the month
Sales continue to move across the month, with regular activity and fewer completely quiet periods.
It still feels active, but there is less of the steady hold seen in the previous month. Movement is there, but it feels uneven again.
Where the money came from and went
Vinted now makes up the largest share of sales, with eBay following behind.
The main change is the return to higher inventory spend. A large amount of money is going back into stock, which reduces how much of the revenue is kept.
Fees and shipping rise slightly with volume, but inventory is again the dominant cost.
This is a buying-heavy month again.
Listings vs Sales
359 items listed, 230 sold.
Activity remains high, with continued listing and steady sales, but the relationship between the two shifts again.
More stock is being added into the system, while sales continue to come through from both new and older listings. The lag is still present, and the cycle stretches across multiple months.
Items are still taking time to sell, and the system is now carrying more inventory at once.
What was happening
After a cleaner month previously, this is where spending picks back up.
More money is going into stock again, which brings the net position down even though sales remain strong. The business is still working, but it requires more input to maintain that level.
It feels less stable than the previous month, even though sales have held up, not because sales have dropped significantly, but because the balance between buying and selling has shifted again.
Month 6
6 September 2025 – 5 October 2025
This is where things come back into balance after the previous month.
Sales increase again, but this time without the same level of spending that pulled the previous month down. The relationship between buying and selling settles, and the month produces a stronger return.
The Numbers
Revenue: £2,509.58
Costs: £740.47
Net: £1,769.11
Sales through the month
Sales are strong across the month, with regular movement and fewer quiet periods.
It feels consistent, with activity holding across the period rather than coming in short bursts.
There is still variation day to day, but it no longer drops away in the same way as earlier months.
Where the money came from and went
Vinted continues to lead, with eBay close behind, and both platforms contributing steady sales.
Inventory spend is relatively low compared to earlier periods, which means more of the revenue is retained. Fees and shipping increase slightly with volume, but remain controlled.
This is a balanced month, with sales doing most of the work.
Listings vs Sales
75 items listed, 243 sold.
Listing activity continues, but it is no longer the main driver of results.
Sales are coming through from stock built over previous months, and the system is now carrying enough inventory to produce regular output.
Items are still taking time to sell, but the volume of active listings means that sales feel more consistent and less dependent on new input.
What was happening
After the pressure seen in the previous month, this is where things settle.
Sales increase, spending is controlled, and the business produces a stronger return without needing the same level of input.
It feels more stable than the previous month, with less pressure on needing to keep buying to maintain sales.
Month 7
6 October 2025 – 5 November 2025
This is where things hold, but require more input again to maintain.
Sales remain strong, and the overall level is similar to the previous month, but spending increases, which reduces how much of that revenue is kept.
The business is still working, but it is no longer as clean as the previous period.
The Numbers
Revenue: £2,495.08
Costs: £998.07
Net: £1,497.01
Sales through the month
Sales continue to move consistently across the month, with regular activity and no long quiet periods.
It holds together in a similar way to the previous month, with steady movement rather than sharp spikes.
It feels reliable, but it needs to be maintained.
Where the money came from and went
Vinted remains the largest contributor, with eBay continuing to provide a strong secondary stream.
The main change here is the increase in inventory spend compared to the previous month. More money is going back into stock, which brings the net down slightly even though revenue holds.
Fees and shipping rise with volume, but inventory is again the largest variable.
This is a balanced month, but with more buying than before.
Listings vs Sales
154 items listed, 282 sold.
Listing activity increases again, and sales continue to come through steadily.
The system is now carrying enough stock that sales feel consistent, but it still relies on continued input to maintain that level.
Items are still taking time to sell, and the cycle remains stretched across multiple months.
What was happening
After a more controlled month previously, this is where more stock is brought back in.
Sales continue at a similar level, but more money is being put into inventory again, which reduces how much is retained.
It still feels stable, but it also feels like it needs to be maintained, rather than running on its own.
Month 8
6 November 2025 – 5 December 2025
This is where things hold again, but across more channels than before.
Sales remain strong, and the level is similar to the previous months, but the spread of where those sales come from becomes wider. The business feels steady, but less concentrated.
The Numbers
Revenue: £2,177.89
Costs: £595.58
Net: £1,582.31
Sales through the month
Sales continue to move consistently across the month, with regular activity and no extended quiet periods.
It holds together in a similar way to the previous months, with steady movement rather than sharp spikes. It feels stable, without needing a single strong burst.
Where the money came from and went
Vinted remains the largest contributor, with eBay still providing a strong second stream.
The difference here is the number of smaller channels contributing at the same time. Sales are now coming through from multiple sources, even if some of them are small on their own.
Inventory spend stays relatively controlled, and more of the revenue is retained. Fees and shipping rise with volume, but remain secondary to stock spend.
This is a steady month, with sales spread across more platforms.
Listings vs Sales
60 items listed, 282 sold.
Listing activity continues, and sales remain consistent, supported by stock built up over previous months.
The system now carries enough inventory to produce regular output without relying on one channel or one type of item.
Items are still taking time to sell, but the volume of active listings means sales feel more evenly distributed.
What was happening
This is a stable period, where the business is running across multiple channels at once.
Sales are coming through from different sources, including smaller platforms, while inventory spend remains controlled.
It feels less dependent on any one stream, but still requires ongoing input to maintain the overall level.
Month 9
6 December 2025 – 5 January 2026
This is where sales lift, but with more going in again to support it.
Revenue increases, helped by the time of year, but spending also rises sharply, which keeps the overall result closer to previous months than it might first appear.
The business is still working, but it is being pushed harder again.
The Numbers
Revenue: £2,957.95
Costs: £1,559.88
Net: £1,398.07
Sales through the month
Sales are strong across the month, with more frequent movement and fewer gaps.
There is a clearer lift compared to earlier periods, with activity holding at a higher level throughout rather than relying on occasional spikes.
It feels busier, with more consistent output.
Where the money came from and went
Vinted remains the largest contributor, but there is now a wider spread of income across multiple channels, including another eBay shop called Weekend Golfers, and a thrid eBay shop called Pretty Photo Prints, and other smaller platforms.
At the same time, inventory spend increases significantly. More money is going back into stock, which offsets some of the gain from higher sales.
Fees and shipping rise with volume, but inventory is again the main driver of cost.
This is a higher turnover month, but not a cleaner one.
Listings vs Sales
32 items listed, 355 sold.
Activity increases again, with more listings being added and strong sales continuing across the period.
The system is now running at a higher level, but it still depends on continued input. The gap between listing and selling is less visible because more items are already in circulation.
Items are still taking time to sell, but the overall volume means sales feel constant rather than delayed.
What was happening
This is a busier period, helped by the time of year and supported by increased activity.
Sales rise, but so does spending, which keeps the net result in line with earlier months rather than moving significantly higher.
It feels productive, but also more demanding, with more stock being brought in to support the higher level of sales.
Month 10
6 January 2026 – 5 February 2026
This is where sales drop back, but the month becomes cleaner again.
Revenue comes down from the previous period, but spending also reduces, which keeps the overall result stable. The pressure seen in the previous month is no longer there in the same way.
The business is quieter, but more controlled.
The Numbers
Revenue: £1,784.72
Costs: £592.84
Net: £1,191.88
Sales through the month
Sales are lower across the month, with less frequent movement and more space between activity.
It does not carry the same level as the previous period, and there are more visible gaps, but it still moves steadily rather than stopping completely.
It feels quieter, but still moving.
Where the money came from and went
Vinted remains the largest contributor, but overall volume is lower across all platforms.
There is still a spread of channels contributing, but each is producing less than in the previous month.
Inventory spend drops again, which means more of the revenue is retained. Fees and shipping reduce slightly with volume, and the cost structure becomes lighter overall.
This is a lower turnover month, but a cleaner one.
Listings vs Sales
71 items listed, 179 sold.
Activity continues, but at a slightly lower level.
Sales are still coming through from existing stock, and the system continues to produce output without needing the same level of input seen in earlier months.
The lag is still present, but less noticeable because the pace of both listing and selling has slowed.
What was happening
This is the point where things ease off after the previous period. This is also the point where the Weekend Golfers eBay shop was closed, which reduces one of the active sales channels going forward.
Sales drop back, but so does spending, which keeps the month in a stable position overall.
It feels calmer, with less pressure to keep pushing stock in, and more reliance on what is already in the system.
Month 11
6 February 2026 – 5 March 2026
This is where things slow down further after the previous month.
Sales drop again from the previous month, and the overall level comes down, but the structure remains controlled. The business is quieter, but it continues to produce a return.
The Numbers
Revenue: £1,200.59
Costs: £482.40
Net: £718.19
Sales through the month
Sales are lower across the month, with less frequent movement and more space between activity.
Sales are still coming through, but at a reduced pace.. It no longer holds the same level as earlier months, and the drop is visible across the period.
It feels slower, but not stalled.
Where the money came from and went
Vinted continues to carry the majority of sales, with other channels contributing smaller amounts.
Overall volume is lower across all platforms, but the spread of sources remains. The business is still running across multiple channels, just at a reduced level.
Inventory spend increases slightly compared to the previous month, but remains controlled. Fees and shipping are lower due to reduced volume.
This is a lower activity month, but still balanced.
Listings vs Sales
27 items listed, 193 sold.
Activity continues, but at a lower level again.
Sales are still coming through from existing stock, and the system continues to produce output without needing heavy input.
The lag between listing and selling remains, but with fewer items moving through the system, it becomes more visible again.
What was happening
This is a quieter period, where both sales and activity have slowed.
The business is still functioning, but at a reduced level, and more of the results are coming from existing stock rather than new input.
It feels slower and lighter, but still stable.
The Pretty Photo Prints eBay shop was also closed during this period, further reducing the number of active sales channels.
Month 12
6 March 2026 – 5 April 2026
This is where the year settles.
Sales remain at a lower level, similar to the previous month, but spending drops further, which keeps the month clean. The pace is slower, but the system is still producing without needing much input.
It feels like things have levelled out.
The Numbers
Revenue: £1,370.09
Costs: £422.91
Net: £947.18
Sales through the month
Sales continue at a reduced level, with fewer transactions and more space between activity.
There are still consistent sales coming through, but nothing builds into a stronger run. It moves, but at a steady, lower pace.
It feels settled rather than active.
Where the money came from and went
Vinted remains the main contributor, with eBay continuing to provide a smaller but steady share.
Overall volume is lower across all channels, but the structure remains the same. Multiple sources are still contributing, just at a reduced level.
Inventory spend is minimal in this period, which allows more of the revenue to be retained. Fees and shipping reflect the lower volume.
This is a low-input month.
Listings vs Sales
292 items listed, 258 sold.
Listing activity increases, but the system also relies on existing stock.
Sales continue to come through from items already in circulation, with less new input being added. The lag is still present, but with fewer new listings, it becomes less of a factor.
The system is now running mostly on what has already been built.
What was happening
By this point, both the Weekend Golfers and Pretty Photo Prints eBay shops had been closed, and the remaining activity reflects the reduced structure.
This is the point where activity slows and stabilises.
Less stock is being brought in, and the business is running more on what is already in place. Sales continue, but at a lower level, and without the same push seen earlier in the year.
It feels lighter, with less pressure and less movement, but still functioning.
This is where the year ends, with the system still running, but at a lower, more settled level.
What this year shows
Across these twelve months, the business doesn’t move in a straight line.
There are points where you’re buying heavily and nothing seems to come back, and others where sales come through from work you did weeks or months earlier.
Some months feel busy but don’t produce much, and others feel quieter but still bring in money. The same actions repeat, but the results don’t always line up in the way you expect at the time.
What changes is not just what you do, but when you did it, and how much stock is already sitting in the system.
You only really see that once you look at the whole year together.
How to read this
This isn’t something to copy.
It’s closer to what it actually feels like to run it over time.
You can use it to sense-check where you are, especially if things feel slow, uneven, or out of sync. Some parts will probably look familiar, particularly the gaps between listing and selling, or the way money goes out before it comes back.
The numbers matter, but the timing matters more.
Final note
This is one year of trading, shown as it happened.
Some parts worked cleanly, some didn’t, and some only made sense later on.
It’s not complete in the sense of covering everything, but it is complete as a record of how the cycle played out.
Most of it only makes sense after the fact.
Thanks
Thanks for taking the time to go through it.
— Steve