This post documents the initial purchase and unboxing of a bundle of unbranded denim jackets bought as part of my vintage clothing resale business.
The aim here is to record what was purchased, what arrived, and what I was paying attention to at the start — not to draw conclusions about performance or profitability yet.
The Purchase
For this batch, I bought 50 unbranded denim jackets.
The order was placed on 26 February 2025 as a pre-order, with delivery expected between 1–15 May. This purchase was made alongside several other bundles as part of a broader sourcing run across multiple vintage clothing categories.
The final cost for this bundle was £50 delivered, giving a unit cost of £1 per jacket.
At the time of purchase, this felt like a low-risk way to test unbranded denim as a category alongside branded jackets.
Unboxing & First Impressions
The delivery arrived in two bales of 25 jackets each, and the video above shows the unboxing in full.
At this stage, I was mainly focused on:
- overall condition across the bundle
- variation in washes and styles
- sizing range
- how wearable the jackets were despite being unbranded
With unbranded items, condition and fit tend to matter more than labels.
What I Was Watching
Before buying, I looked at sold listings on eBay and saw similar unbranded denim jackets selling across a range of prices, typically between £15 and £30, depending on condition, fit, and style.
I was also aware that unbranded items may take longer to sell than branded equivalents, which made sell-through speed something to observe rather than assume.
The initial approach was to:
- list items individually
- price based on condition and comparable listings at the time
- remain flexible rather than commit to fixed pricing early
Any decisions beyond that would depend on what happened after listing.
Next Steps
At the time of writing, the jackets were being prepared for listing.
Any meaningful updates — including sales performance, pricing adjustments, or decisions about whether unbranded denim jackets are worth repeating as a category — will be documented in separate posts rather than added here.
Closing
This post records the starting point for this unbranded denim jackets batch.
What happens next will determine whether this category makes sense to continue.
This post documents the initial purchase and unboxing of this batch. Updates are published separately as they happen.
