Now that we’ve covered the essential mindset, it’s time to dive into the actionable steps that will set you on the path to success.
Here’s what you’ll implement over the coming weeks:
- The formula for building an info product business
- The products to sell that will generate an income
- The emails to write that build trust and lead to sales
- The strategies to attract traffic and drive sales
With these four elements in place, you will have a legitimate business
You don’t need:
- Special software (though it can enhance your efficiency)
- Gimmicks or tricks
What you do need:
- A way to connect with people who need your expertise
- Compelling products that people are eager to buy
- Effective emails that build trust, encouraging your audience to invest in your training
That’s it.
Just People, Emails, Products.
Everything else is secondary.
Without people, you have no business.
Without effective communication through emails, you lose trust.
Without valuable products, there’s nothing for your audience to buy.
Let’s break down the formula:
To make money, you need to create training, coaching, or products that your audience genuinely wants.
You can’t just hope they’ll be interested—you must provide value that transforms lives and motivates them to invest in your offerings.
Consider this: You wouldn’t buy something you don’t need or want, right?
Neither will your potential clients.
So, what’s required for them to want your training?
Three Key Elements:
- Engagement with the Right Audience
If you teach communication skills to couples, don’t waste time marketing to gardeners. Focus on creating content that resonates with those seeking to improve their relationships. - Building Trust
Trust is essential. Your words—whether written or spoken—must inspire confidence. If you don’t yet know how to craft trustworthy messages, I’ll guide you through it. - Creating Irresistible Products
Your offerings must meet the needs and desires of your audience.
Now, let’s get real for a moment. You’re here for one of two reasons: either you know how to execute these three components but aren’t doing so effectively, or you’re unsure how to implement them. I’ll assume you’re here to learn.
I’m committed to starting from the ground up, ensuring you understand how these pieces fit together.
Skipping steps often leads to missed opportunities and inadequate results.
Over the duration of the training you’ll master:
- Writing engaging emails that build rapport
- Crafting persuasive sales letters that convert
- Creating products your audience craves
- Identifying prospects that are eager to join your community
That’s a lot to cover, so expect a fast-paced, intense experience—this is real-world business building.
Each section will consist of lessons or exercises designed to solidify your knowledge and skills.
For example, if creating a product involves 20 steps, we’ll tackle them one at a time.
If writing compelling copy requires 40 steps, we’ll break those down too.
Remember: Everything is sequential.
Skipping ahead can hinder your progress, just as trying to learn calculus without first mastering counting would.
While I’d ideally like each lesson to take 60-90 minutes, I understand life is unpredictable.
Building an online business requires more time and effort, and some days will feel overwhelming.
Real-life demands vary, so don’t worry about keeping pace.
Focus on completing each step thoroughly, as skipping may lead to future setbacks.
The lessons will include practical exercises, both written and video materials.
Important: Don’t skip these resources, thinking you already know the material or that it takes too long. The time you invest now is essential for your growth.