Over the last few days we have worked on writing the price justification section of your sales letter.
There were three primary models that we worked with
- Go through an explanation of the value of your time, add up the time in the program. and price from the value of your time.
- Assign a value to the information in the product or service, and price from there.
- Assign a value to the result gained.
Homework
Compare the three sets of three samples you wrote and think about which works best for your product or service.
Which is worst?
Why?
Which do you feel more comfortable with?
Write this out
Also
Would it be possible to combine elements of each to create something even more powerful for your own selling?
Until next time
