At this point, there are about ten days left in the course and we are now going to begin pulling it all together.
This is going to mean a little more work again on your part, because you are going to be writing complete letters, using each of the parts I have taught you:
- Uncovering the pain (are you frustrated)
- How would it feel
- Imagine
- Telling them you have been there (or know someone who has)
- Why you are qualified
- What you have created
- What it will do for them
- What that will result in for them
- How it is delivered
- Cost
- Guarantee
- Close
- PS
Homework
I want you to write a complete sales letter, writing just one paragraph for each section
Until next time
