A Simple 6 Step Guide
Launching an information product, whether it’s a video course, an eBook, or a membership site, can seem like a daunting task.
But with the right approach, it’s achievable!
In this post, I am going to walk you through my step-by-step process to help you take your info product from idea to launch, so you can share your expertise and start generating income for yourself.
Step 1: Share Your Content
Before you even think about creating a product, it’s important to start by sharing some of your information for free
This not only gives you the chance to demonstrate your expertise, but it also builds trust with your audience.
Start by picking a platform (or two) where your ideal audience hangs out. I choose to do this on Facebook and Twitter
You should consider starting a blog and sharing some valuable articles. I still think this is viable today even with Google’s current Search & HCU Problems..it just may take a while to get any decent traction from your blog
If you’re comfortable on camera, YouTube is also a great option—people love to learn visually, and it can help you connect with them on a more personal level.
The key here with both platforms is to tackle some juicy topics that you know your audience struggles with.
Offer some quick wins through your content and try to make it actionable and easy to digest, so that your audience can go away feeling like they’ve learned something valuable and hopefully implemented
Step 2: Build Your Audience
Now that you have started creating and sharing your content, it’s time to focus on building your audience.
But the goal isn’t just to get views or likes. It’s about turning those visitors into subscribers who are genuinely interested in what you have to offer.
Add an opt-in form to your website to start gathering email addresses.
This is where a lead magnet comes in handy. A lead magnet is a freebie (like a checklist, or a template, or mini-guide) that solves a specific problem for your audience.
Keep it simple.
It should be something actionable that people can use within an hour or so.
The quicker they get results, the more likely they are to stick around for your next email
Step 3: Survey Your Audience
As you start to grow your audience, make sure that you’re actively engaging with them.
Send out surveys and ask the right questions to gather feedback.
This is crucial!
The responses you get will help you shape your info product to meet the exact needs of your audience.
By listening closely, you’ll get insights into what your audience really wants.
You may even get a roadmap for what your product should look like.
Don’t skip this step as it will save you a lot of time and effort in the long run. In fact I think this part is an ongoing part of building info products
Step 4: Pre-Sale Your Product
Now we’re getting into the exciting stuff—creating your product!
But wait, don’t rush into production just yet.
Before you pour hours into building a course or writing an eBook, you need to validate your idea first. You can do this by running a pre-sale.
Here’s the deal:
Set up a simple one-page outline of what your info product is going to look like.
This doesn’t have to be set in stone, but it gives your audience a clear idea of what they’re buying.
Then, create a basic sales page (nothing fancy, just enough to showcase your info product and make it easy to purchase).
Your pre-sale price should be attractive but also cover your initial costs.
For example, if you want to raise £500 to pay for the development of your info product, you need 25 sales at £20 each.
You could also create a short email series that introduces the product and encourages people to buy. I always build a 7-day mini-series that was set to auto-send one email per day for a week
If you want to create some scarcity you could limit the pre-sale to a specific number of people of a period of time (14 days is usually a good window)this helps to create urgency.
But make sure you stick to any limit that you set, it’s important to be true to both yourself and to the people buying
Step 5: Create Your Product
Once you’ve validated your idea through a pre-sale, it’s time to get to work!
By this point, you will have done the following:
- Created content that resonated with your audience
- Built an engaged list of subscribers
- Gathered valuable feedback
- Validated your product through a pre-sale
Now you can confidently create your product, knowing that it’s what your audience really wants.
If you’re making a course, start by outlining the modules and lessons.
Break it down into manageable chunks—a few modules with multiple lessons in each module. Do whatever feels right for your content.
It’s often a good idea to deliver your info product in stages, especially for longer courses.
This way, you can get feedback from early users, adjust the content where necessary, and make sure everything is running smoothly as you go.
During this process, you should keep your customers in the loop with progress updates and any changes to the course.
You should continually try to nurture your relationship with your customers and let them know what’s coming.
This sometimes removes the need for a pre-sale for future products and you existing customers can become a captive audience for everything that you release.
Step 6: Gather Feedback and Relaunch
Once your course or product is live and your customers have completed it, don’t stop there.
The final step (or bonus step, really) is to gather feedback from your first wave of customers.
This is where you’ll learn what worked, what didn’t, and where you can improve.
The most important thing you can do here is ask for reviews.
These testimonials will be key in refining your product and building social proof for future sales.
Use this feedback to make tweaks to the info product, this will allow you to enhance your sales page with glowing reviews, and prepare for a re-launch, if you choose to have a limited time period that you allow sales.
By now, your product will be battle-tested and ready for a wider audience, and you can confidently increase the price based on its value.
Wrapping It Up
Building and launching an info product is a journey that requires patience, effort, and strategy.
But by following these simple steps you will be well on your way to creating an info product business.
Over the years I have made about 20 Info products, ranging from Golf Coaching to selling on eBay. One of the added benefits of creating courses is when you receive messages from your customers thanking you for helping them achieve something…I find this the most rewarding part.
If you have any questions or need any help drop me a message and I’ll help you if I can
Cheers
Steve
