eBay’s October 2024 Seller Update: Essential Tools for Your Business Growth
As the busiest selling season approaches, eBay’s October 2024 Business Seller Update introduces several powerful tools and policy enhancements designed to help sellers maximize their success.
From an AI-powered photo tool to improved product research functionality and enhanced seller protections, this update has everything you need to elevate your business.
AI Background Enhancement Tool: Professional Photos Made Easy
One of the standout features is the AI Background Enhancement Tool, available for free on the eBay app.
This tool allows sellers to create studio-quality images by replacing original backgrounds with high-quality, professional options.
Simply upload your product photo, remove the existing backdrop, and choose from a selection of AI-generated backgrounds.
This feature not only enhances the visual appeal of your listings but also helps attract more buyers.
Streamlined Marketing for Shop Subscribers
For eBay Shop subscribers, the update includes redesigned Summary and Discounts pages that simplify managing marketing efforts.
The new layout offers clearer navigation and an overview of active discounts, making it easier to track performance.
Sellers can take advantage of various promotional options, including sale events, coupon codes, and multi-buy discounts, all aimed at boosting sales and engaging buyers.
Enhanced Product Research Tool
The Product Research tool, now featuring a new sell-through rate metric, empowers sellers to price their items like professionals.
By analyzing three years of sales data, sellers can gauge demand and set competitive prices.
This tool provides essential insights into sold prices, trends, and buyer preferences, making it an invaluable resource for optimizing listings.
Personalized Support with Seller Clinics
Lastly, eligible sellers can access free Seller Clinics, offering personalized advice from expert Marketplace Advisors.
This 1:1 support helps sellers address specific challenges and develop strategies for growth, ensuring they have the guidance needed to navigate the competitive landscape.
With these updates, eBay is committed to equipping sellers with the tools and support they need to thrive during the upcoming holiday season.