James Bond Postcards
Postcards from the James Bond Archives
This James Bond Postcard Box Set includes Iconic images from all 23 official Bond movies, featuring the six actors who have played James Bond, as well as Bond villains, Bond Girls, vehicles, film posters and memorabilia.
This case study is focused on selling Postcards from the James Bond Archives. I’ll talk about where I bought them, how much they cost and I’ll talk about my sales expectations and also discuss any issues or problems faced along the way
Where I Got Them From
I bought the James Bond Postcards Box Sets on eBay
I may have paid more than I needed to on my first box set which were £18.94 inclusive of postage in August 2024
After some decent sales, which I’ll come on to in a bit, I subsequently bought another Box Set in September 2024, for £10 delivered
And as things were going well, I bought another Box Set in January 2025 for only £7 delivered
My costs to date are
- Box Set 1 – £18.94
- Box Set 2 – £10.00
- Box Set 3 – £7.00
How I Listed Them
When I listed the James Bond Postcards, I decided to take a detailed approach by listing each postcard individually.
This would give buyers the option to buy a single postcard of their choice, rather than being tied to a set.
I created a multi-listing and offered two Buy it Now options:
- A basic option for the postcard only, priced at £3.50.
- A second option that included a picture mount, which I priced at £4.95. This gave buyers the chance to purchase the postcard framed and ready to display, adding perceived value to the listing.
To make my listings stand out, I focused on high-quality photos, making sure to capture both the front and back of each postcard.
This allowed buyers to get a clear view of both the artwork and any relevant information printed on the back, like descriptions or copyright details.
I also included a photo of the postcard placed inside a picture mount to give buyers a realistic idea of how it would look when framed.
My Sales Expectations
Since I’ve only recently started listing the James Bond Postcards, I’m still in early stages of tracking actual sales numbers.
However, I have set sales expectations based on my previous postcards experience and my own research.
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Sales Expectations: I expect to sell around 5-6 postcards per month over the next few months, with a slight increase during the holiday season or when the postcards are featured in specific promotions. I expect the mounted postcards are to sell at a higher rate due to the added perceived value of being framed and ready to display.
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Revenue Goals: Based on the pricing structure I’ve set, I’m expecting to generate £20 to £30 in revenue per month, assuming steady sales. This is based on a mixture of £3.50 per postcard for the postcard-only option and £4.95 per postcard for those that include a picture mount.
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Trends Over Time: I anticipate that sales will be slow at first, as people discover the listings, but I expect a gradual increase in interest as I fine-tune my listings and marketing. The revenue may peak whenever James Bond is in the news, a new film or a new Actor announced. I’m hoping for Henry Cavill or Tom Hardy to be Daniel Craig’s successor
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Profit Margin: After factoring in the cost of sourcing (£36 for the three box sets), eBay fees, shipping costs, and packaging, I expect a profit margin of about 40% per postcard. For the mounted postcards, the margin may be slightly higher since they are priced at a premium.
Customer Feedback & Questions
So far, the James Bond Postcards have received positive feedback from buyers, which has been great
Although I haven’t received many questions from buyers yet, I’ve made sure my listings are as clear and informative as possible, which I believe helps manage expectations and reduce the need for queries.
Since the feedback has been so positive, I haven’t needed to make any significant adjustments yet.
However, I remain open to feedback, and I plan to continue improving my listings based on customer reviews and any suggestions I might receive.