Week Five Day One

24 April 2025

Today we are going to work on writing a price justification based on assigning a value to the result gained.

Here’s an example:

So what is this program worth?

Well let’s see, let’s talk first about what you are going to accomplish by using my brand new program.

And by the way, if you know you are the kind of person who gets excited about things, and then doesn’t take any action and implement what I teach, frankly, this program isn’t right for you.

This is only for people who want to radically change their life – so if that is you…then you are in the right place.

So, if you take this on…this is what you can expect to accomplish in the next six weeks:

(list them)

Now, what is that worth to you?

Frankly, I don’t know EXACTLY what it is worth to you – but let me ask you this…if you were to accomplish (x) – what would that really mean for you?

And if you were to accomplish (y), that would feel great, wouldn’t it?

And I am going to personally assist you in achieving all of this…and more….

And what I have found in the past is that accomplishing this normally costs ($2,000) and for most people, that is well worth it.

However, I want to make this a no-brainer for you to work with me starting today, and instead of $2,000…

instead of $1,500…

instead of $1,000…

my complete (name system) is only $497 today.

PLUS you are going to get:

(name some bonuses)

So…are you ready? Let’s get started working together!

Homework

Write three separate sample price justification paragraphs based on the what the result is worth model.

Until next time

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Article by Steve King

Whether it’s a course, a blog post, or a case study, I’m committed to providing valuable, actionable insights that can help you grow your eBay business.