Today, now that you have written several sales letters, I want work on transitions.
Transitions are words or phrases you use to transition from one paragraph or thought to another, so that the sales copy doesn’t seem choppy or like you are starting or stopping.
Some great transition words are:
- Next
- In addition
- Therefore
- After
- Additionally
- Now,
- Then,
Also, I like to use crazy phrases like these (in moderation):
- Here’s the thing
- So now…
- So think about this
- So think about this with me
The idea here is to tie the two paragraphs or thoughts together.
Can you think of 10 more transition phrases?
See You tomorrow
