The first step you want to do, is understand what your blog will be focusing on.
If it is a hobby of yours, then you obviously know exactly what market you will be targeting.
If it is a blog set up to promote a business, then you will want to be targeting people who will benefit from whatever your business offers.
I don’t believe in the whole focusing it down to a small niche, or finding the right keywords to target and use in your domain.
I am sure that if you have been researching how to start blogging, you will have heard something along those lines by now.
My thoughts on this are that if you scale down the focus too much, you could easily run out of things to talk about.
But, on the other hand, you don’t want your focus to be too broad either, or you won’t ever get any dedicated readers who keep coming back.
Try to find some middle ground.
My own blog, the WordPress Collection is simply blog that focuses on WordPress and Blogging
There really is no right or wrong at this point, because as you go, you can always expand your focus if you have to, or scale it down if you find yourself going more in one direction.
Don’t let yourself get caught up too much with the analyzing your niche potential right now, because you won’t really know until you get writing and start bringing traffic in, what your real focus should be.
I am telling you this now because you don’t want to choose a domain name that will leave you stuck in a really small niche that won’t let you expand later if you need to.
For example, if you set up, “mygreatrecipes.com” – you won’t ever really be able to write about anything other than cooking.
BUT – if that is what you are great at, and you love talking about it and showing people about it, then BY ALL MEANS – set up a domain like that in this tightly focused niche.
It will be easier for you to build your following with a smaller niche like this, and if you can see yourself staying with it, then it will be great for you down the road.
But, most people starting out know they have interests in a certain area, and want to keep some of their options open a bit more because they worry they will “run out of” ideas about what to say.
Then in this case, set up a blog with a more “generic” domain name that can be used however the blog starts to grow in the future.
I know this likely goes against what a lot of other people advise, but in my opinion – and my own experience – those who spend too much time trying to figure this out, often give up because they just can’t decide what to really focus their blog on.
They worry that if it’s too narrow of a topic, they will run out of ideas….but all the experts say to do that.
And, if they start out with too broad of a topic, no one will know what they are focusing on and it will be impossible to build a following.
Let me tell you a little secret….
it takes quite a while to build any kind of following. So, use this time to write and find what direction your blog is taking on its own.
If you have the idea and are getting started at least doing something, then you are ahead of the people who are still trying to decide where to begin!