Writing unique content is crucial to successful blogging.
If you have content that is copied and pasted in to your blog the search engines will see it as duplicate content and they will take no notice of it when they crawl your site.
Keep everything you put into your blog posts unique.
If you invite guest bloggers to post on to your site be sure they are not just copying a post they have previously entered onto their own site. A totally re-written post is fine, but it must have a uniqueness to it.
If you seriously want your blog to be noticed by the search engines this is the number one rule – UNIQUE CONTENT – ALWAYS.
Keep your blog fresh.
Post your unique content frequently and regularly.
Have a plan and stick to it.
If you post once a week or every ten days keep that going.
Posting once a month is not enough, be more frequent than that.
KISS – Keep It Short and Simple.
Keep your posts short and to the point. A lot of readers don’t go onto blogs to read a novel; they visit for a quick read. If your post gets too long it should be turned into an article and a shorter synopsis can be posted onto the blog.
This is still unique content but your topic can be expanded upon in articles, reports or even your product. The advantage of this is you can link through to your blog from the article directory and vice versa.
Always try to use small paragraphs. Break your post into small bites for people to digest easily.
Equally, sentences should be short and to the point.
Do not ramble aimlessly towards a full stop some lines down.
Put your profile on your blog so people know who you are. It has been proven time and again how important this is in establishing trust with customers.
People feel more comfortable buying from someone they know and eventually you will want to promote something to your blog readers.
Even better, add a photo so they can see you too, or a short video of yourself.