With so many of us turning to digital products to help start and maintain our e-Businesses I thought it would be a good idea to take the time to write about what an eBook can do for you and how you can use it to advertise and sell your business.
Viral marketing has to be one of the quickest and most effective ways of getting your business or product in front of people.
An eBook that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral eBooks as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable eBooks that have been written by others. Just simply add links to your website or product inside the eBook you are distributing, however do make sure the links are relevant to the content you are providing.
You can browse the various search engines like Google, MSN and Yahoo or you can join one of the many websites that offer rebrandable eBooks for a low monthly fee. Resale Rights Fortune and PLR Monthly are two very reputable sights.
Here you will find many rebrandable eBooks that are available on whatever subject you are interested in and that apply to your e-Business. One method of distributing the eBook is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
eBooks are capable of reaching a large audience and are limited only by the enthusiasm of the participants and the restrictions you or the writer impose on the product.
eBooks are also fairly easy to create. It is actually possible to produce your own eBooks by combining articles that you have written or have gotten from public domain sources, such as directories.
Until next time,
This was a guest post from my good friend Steve Wilkins.
Keep a close eye out for Steve’s eBook ‘Build your eBiz with Resale Rights and PLR’ which is being launched very soon. This is a brand new product that gives an in-depth look at how you can start and maintain a profitable business using Resale Rights and PLR Material, It also includes worksheets and special bonuses.
For more details about Steve’s eBook and for other great posts check out his site at www.steve-wilkins.com