Week Five Day Three Of The Six Week Profit Plan

The Six Week Profit Plan

A picture of the slide Steve uses to promote his course called The Six Week Profit Plan

At this point, I’ve taught you just about every major strategy I personally use in writing sales copy.

One element I usually don’t use is testimonials.

However, many people find their sales letters convert better with them, some find they convert better without.

There are two primary reason I don’t use testimonials:

I don’t like people to get an unrealistic idea of what is possible based on what other people have done.

This is about them, not about others.

That’s just me – I know it contradicts a lot of other things you hear out there.

And of course, in some niches, it might be different – but for my niche, just because one person does something, doesn’t mean someone else can.

Also the law is tough on testimonials – you are required to personally have proof of the person’s results.

In most cases you don’t – so you can’t legally use the testimonial anyhow.

That’s my view – you can certainly test or experiment and see what works for you.

If you DO choose to use testimonials – one thing is key – they MUST be from representative people.

For example, if your target market is stay at home mums but your testimonial is from an lawyer (attorney), then the stay at home mums may think…I’m not a lawyer, so it might not work for me.

That’s all for today, crack on with your daily tasks

Until next time

The Six Week Profit Plan

The Six Week Profit Plan is laid out as a daily lesson, which is a good thing, due to how much work there is to do

However you can choose to go much faster or slower, depending on your own needs.

Don't put yourself under any pressure to get this all done in a day or so, that might be the temptation but it's not really the best way.

Below you will find the links to each of the Lessons

Steve King Website Designer

About Steve King

Keen Golfer, Movie Fan and Marketing Nut

I teach people that are interested in making money online how to create simple websites and Information Products

I have been doing this since 2005 and I still love it as much today as I did when I first started