Today we are going to work on showing the value of your product from the perspective of assigning a value to the information in the product or service, and price from there.
Here is a sample of what that will look like:
So what does this cost?
Well first, let’s do a quick review of everything that’s included, and what it’s all worth…and then I will reveal the price…and I believe you are going to be amazed at how reasonable this is!
First of all, you are going to receive my complete training on xyz….which is worth over $1,000 (in fact, I have taught this information to my private clients at over $2,000 in the past)
Next, you are going to receive x amount of access to me…a $2,000 value
Additionally, I am going to literally take you by the hand and teach you xyz so that you can do abc in your business…$2,000 value
In addition to that, you will receive the following bonuses:
Bonus 1 (xyz) $200 value
Bonus 2 (xyz) $450 value
Bonus 3 (xyz) priceless
Bonus 4 (xyz) $1,500
So all told, there is a total of $7,150 in real-world value, and like I said I have taught just a portion of this to some of my private clients for $2,000 or more….
but today I am going to make this a no-brainer:
This will be not $2,000 to you today…
Not $1,000…
Not $500…
But for you TODAY…just $197
In short…this is an incredible value…and frankly I suggest that if you see that this is the right training for you…go ahead and invest before my wife demands I raise the price on this…or I realize I am crazy, whichever comes first:
(buy now button)
Homework
Write three separate sample price justification paragraphs based on the value of the information model.
Until next time
