Ok, now that you have written about how you are going to deliver the solution – you need to write about their investment.
There are a few basic models for doing this.
- Go through an explanation of the value of your time, add up the time in the program…and price from the value of your time.
- Assign a value to the information in the product or service, and price from there.
- Assign a value to the result gained.
Today – let’s work on an explanation of the value of your time..
Here is an example:
So what is this going to cost me?
Hey! I’ll get to that in just a moment…but let’s talk about what’s going into it first, sound fair?
Here’s the thing…I normally charge $200 per hour for my coaching, and that means that if I were to teach you everything in this 12-hour program, it would be a total of $2,400 in total value, plus there are several additional bonuses included with an additional value of about $3,400.
But the truth of the matter is that since this is NOT one on one, I can frankly discount the value of my time, and give you an incredibly good deal, because multiple people can use this information and get the same excellent value as if they each paid $3,400 for it.
So, I have decided to literally make this a no-brainer for you…and slash the price…
not to $2,400…
not to $1,800…
not to $1,000…
or even $500…
But just $197 to get all my secrets, all in one package, in an easy to study at your leisure, on your iPhone, easy to use package…
Wouldn’t you agree that’s a great price?
And here’s one more thing, if you sign up today…
I will also give you total access to my special never-before-released recording about xyz…
So…go ahead, get it now while you still can:
(insert your buy button)
Homework
Write three different sample price justification paragraphs based on the what is my time worth model.
Until next time
