SEO, Links and Page Ranking

When I first started to do a bit of SEO, one of the things I found hardest to get my head around was the idea of Google page ranking.  I could understand the idea that your site was somehow given a rank of between 1 and 10 and the higher your site was the better, but I could not understand why that was.  What does a higher page ranking mean in reality for your website and, therefore, your business?  I also did not really get how links to other sites helped to increase your page ranking.

After much struggling I think I have finally gotten my head around how these things work so I will try to explain a bit to you in the least technical language I can.

First of all, can I just say that I am not going to get involved in the whole debate about Google page rank and whether it is as important as people have thought in the past.  From what I can ascertain it will do your site some good to have a higher page ranking, more traffic is bought in through Google web searches if your page ranking is better.  On the other hand if you are one of those people who get obsessed with page ranking and worries about nothing else then you are going to find yourself in trouble.  Page ranking is one small element of a successful site.

So, as I said above the reality of having a high page ranking is that, all other things being equal, a high ranking will bring you more traffic from Google searches.  In a nutshell, that is why you should spend a bit of time improving it.  How you do it is all about links from other sites.  There are three types of links you can have on your site.  All of them are useful, just some more so than others.

Reciprocal links are of the ‘you scratch my back and I will scratch your back variety’.  Usually you get these by actively approaching other web masters and suggesting an arrangement, these do help your web ranking but remember that Google is extremely clever and they do track links and when they see they are reciprocal they adjust the value accordingly

Paid Links used to be very popular but Google now recognises paid links so there is not a lot of point unless you think the link will genuinely bring business to your site.  Then it could be very useful.

Inbound Links are the type you really want.  This means that people have visited your site and created a link to it because they think your site contains valuable information.  When you start getting these you can pat yourself on the back because your strategy of writing for people and not search engines is really working

One more thing, the higher the page ranking of the site linking to you, the better it does your site.

Finally, I would just say page ranking is useful but don’t get obsessed with it. Making your content readable, interesting and useful is far more important.

Until nest time Happy Marketing – SK

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