Don’t make your blog too busy.
Avoid having lots of different banners, ads, boxes with things in – these all draw the readers eye away from your post. Yes, we want them to notice some ads for a bit of AdSense or affiliate income, but avoid making it so busy it hurts the eyes. Your readers may well go somewhere else.
Try to monitor how various things affect the loading of your blog. Some plug ins slow the process down, certain colours take longer to load (red, for example), too many flashing ads and banners slow the loading. Your reader may get fed up waiting and move on quickly.
This is a really hard one to get through because what looks good for one person may look awful to someone else. Try to get feedback about the look of your blog from other bloggers. Take a good look at some blogs that are popular and see how they are laid out. Don’t get carried away and feel the need to have everything under the sun on your blog at the same time.
Poor colours and fonts.
You must be aware that some people with visual impairments may not be able to read fonts that are too small. Certain colours can be invisible to some people also.
Many blogs use writing that is far too small for comfortable reading. Using bold on your entire blog post looks over powering and intimidating.
If you want to use bold use it to highlight certain points or sub headings.
Also italics do not look good in WordPress. A post can be difficult to read if written entirely in italics.
Use these for an occasional word if necessary, or for your replies to comments. Again, look at the blogs of successful bloggers for a good idea of what works well. They are popular for a reason and it’s not just their content!
It is important to get your blog looking the same each time someone visits. Look around the internet and see how messy some blogs look when they use coloured writing and different fonts for each post.
If you type your blog posts in Word and copy and paste them in do the following: paste into notepad first, then paste into WordPress. This takes out all the strange coding that can affect how the text looks on your blog.