Steve

Today I want to talk about how to improve your sales letter writing over time. There are several great ways to improve your sales letter writing over time. One is practice – the more you write, the easier it gets. Two is to learn from the sales letters that impact you. Not the ones you … Read more

Today you are going to write another sales letter from scratch. How is this feeling…does each one you write feel easier As this course starts to comes to an end I want you to start thinking about how you can practice your sales letter writing. You can choose to write a new sales letter each … Read more

Yesterday you switched around some of the different parts of the sales letter. How did that feel? Today’s homework Today, I want you to write a new sales letter, but instead of trying to use the order I gave you a couple of days ago, instead use the new order you created yesterday this time … Read more

Yesterday you wrote a sales letter using all the parts of the sales letter I have taught you. Today, I want you to think of all the different ways and orders you can put each paragraph together. For example, how can you switch the order of the paragraphs around, and how can you not, to … Read more

At this point, I’ve taught you just about every major strategy I personally use in writing sales copy. One element I usually don’t use is testimonials. However, many people find their sales letters convert better with them, some find they convert better without. There are two primary reason I don’t use testimonials: I don’t like … Read more

Over the last few days we have worked on writing the price justification section of your sales letter. There were three primary models that we worked with Homework Compare the three sets of three samples you wrote and think about which works best for your product or service. Which is worst? Why? Which do you feel more … Read more

Today we are going to work on writing a price justification based on assigning a value to the result gained. Here’s an example: So what is this program worth? Well let’s see, let’s talk first about what you are going to accomplish by using my brand new program. And by the way, if you know you are the … Read more

Today we are going to work on showing the value of your product from the perspective of assigning a value to the information in the product or service, and price from there. Here is a sample of what that will look like: So what does this cost? Well first, let’s do a quick review of everything that’s included, and what … Read more

Ok, now that you have written about how you are going to deliver the solution – you need to write about their investment. There are a few basic models for doing this. Today – let’s work on an explanation of the value of your time.. Here is an example: So what is this going to … Read more

Yesterday you should have written a paragraph describing how your solution will be delivered. I purposely didn’t give you an example. Because I want you to write from your own mind and heart.  Your words, not mine. So if you haven’t done yesterday’s homework…. STOP READING this now, go do it, then come back. moving on … Read more