So, you have decided you want to start a blog, great decision!
Whether you are doing it to make money from your blog, as a hobby, (maybe even both!) or to use it to help you promote your other business or products, a blog is a crucial part of any strategy for building an online presence.
Unfortunately, there has been a bit too much false information out there to suggest all you need to do is get a blog set up, write a few posts and hey presto, people will be flocking to your site to see what you have to say, or buy whatever you are selling.
If that were true, I am sure everyone would have a blog – and those who already do have blogs would be living the high life sipping drinks on the beach!
Blogging can be quite simple, but many people quite simply get it wrong!
They think they can just throw up a page and write about anything, in any fashion, and it’s okay.
To a certain extent, they are right, however to be a good blogger you need to consider some simple rules.
Essentially the more unique quality content you post to your blog the better it is for you.
When you get into some of the more detailed things, like writing your posts with Search Engine Optimization (SEO) in mind, checking stats to understand where visitors are coming from and leaving your site, adding income streams to your blog, marketing and getting traffic.
Search engines love unique content and they glaze over duplicate content as if it isn’t there.
Also the more links you have coming into your blog the better your website ranking with the search engines will be. Meaning. you’ll appear higher in the search results.
Blogging itself is not difficult.
You can actually write about, more or less, any topic you choose.
Some people like to have a focus with their blogs, a niche that they can stick to.
This helps if you are trying to promote products, or maybe you are producing your own product along the same lines.
If a reader knows you cover a particular topic and have associated products on offer they can be assured of finding something of interest on your blog.
It’s as simple as using your voice, sharing your opinions, try to engage your readers – and most of all trying to have fun!
It doesn’t need to be complicated and so for now, let’s just worry about getting your blog set up and ready for the world.
Get some posts written to start building the site up a bit – and worry about the rest later!
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Photo by Arnel Hasanovic on Unsplash